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TEACHING YOUR KIDS ABOUT SAVING AND INVESTING: THE WEB'S 10 BEST INVESTOR EDUCATION RESOURCES FOR RAISING FINANCIALLY-SAVVY KIDS

WASHINGTON, D.C.//October 6, 2010//Do you want to make sure your kids start out with the right tools they need to be informed investors when they grow up? Do you want them to learn the value of a dollar and why it is important to save? In these difficult financial times, teaching your kids what to do and what not to do when it comes to saving and investing is more important than ever.

Parents can now benefit from a major new resource being made available today from the nonprofit Alliance for Investor Education (AIE) highlighting 10 of the best Web-based resources for parents to teach their kids about how to save and invest in today's tough financial times. The Alliance's new "Teaching Your Kids About Saving and Investing: A Guide for Parents" is available at http://www.investoreducation.org/teachingyourkids.

AIE is the organization of the 20 leading U.S. financial-related foundations, nonprofit organizations, associations and governmental agencies.

Alliance for Investor Education President Dallas Salisbury, who also serves as president and CEO of the Employee Benefit Research Institute (EBRI) and chairman of the American Savings Education Council (ASEC), said: "It is important now more than ever that children learn the important lessons about money. Parents can teach their kids by example and also relay important lessons through the many resources available from trusted financial associations and agencies. We have assembled a collection of these resources for parents. The featured resources include online games, which are a fun way to teach kids financial lessons. Members of the Alliance are devoted to providing resources for parents to share with their kids to teach them the necessary lessons for them to become responsible investors as they grow."

The new "Teaching Your Kids About Saving and Investing: A Guide for Parents" section of the AIE Web site features the following 10 top resources for consumers:

  1. Investing ABCs: Teaching Your Children About Stocks - AICPA's 360 Degrees of Financial Literacy.

  2. Gen I Revolution - Council for Economic Education.

  3. A Hitchhiker's Guide to Planning for College Expenses - CFA Institute.

  4. Choose to Save: Savingsman Episode 5: Saving Early - Employee Benefit Research Institute.

  5. Tips for Teaching Students about Saving and Investing - Securities and Exchange Commission.

  6. Teach Your Children - Certified Financial Planner Board of Standards.

  7. The Basics of Saving and Investing - Investor Protection Trust.

  8. Cover the Basics Before Your Child Leaves the Nest - National Endowment for Financial Education.

  9. Great Minds Think: A Kid's Guide to Money - Board of Governors of the Federal Reserve.

  10. Fraud Scene Investigator - North American Securities Administrators Association.

ABOUT AIE

Founded in 1996, the Alliance for Investor Education Web site at http://www.InvestorEducation.org provides investors with access to a full range of information they need to make wise investment decisions. The 20-member Alliance for Investor Education is dedicated to facilitating greater understanding of investing, investments and the financial markets among current and prospective investors of all ages. We pursue initiatives for education and join with others to motivate Americans to obtain objective information and increase their knowledge and understanding of investing.

Full members of the Alliance include: American Association of Individual Investors, American Institute of Certified Public Accountants/360 Degrees of Financial Literacy, EBRI/ASEC, CFA Institute, Certified Financial Planner Board of Standards, Inc., Financial Publishers Association, Financial Industry Regulatory Authority, Investment Company Institute Education Foundation, Investor Protection Trust, Council for Economic Education, Options Industry Council, National Endowment for Financial Education, National Futures Association, Retirement Security Project, and the Securities Investor Protection Corporation.

The U.S. Securities and Exchange Commission, U.S. Commodity Futures Trading Commission, the U.S. Federal Trade Commission's Bureau of Consumer Protection, the Board of Governors of the Federal Reserve System, and the North American Securities Administrators Association are the governmental and quasi-governmental advisors to the Alliance.

CONTACT: Ailis Aaron Wolf, (703) 276-3265 or .



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